In 2008, the Media & Entertainment Marketing course  had developed a project in cooperation with Nike Europe. Nike, like many companies nowadays, is considering also interests from other stakeholders than their primary target groups like shareholders, customers and employees. These strategy and activities are referred to as corporate social responsibility, or LET ME PLAY.

In this project, I was challenged to develop a branded platform to support the LET ME PLAY concept as Nike's Corporate Social Responsibility identity. The objectives were:

Connect to the target audience through existing on-line and off-line social networking platforms and bring them to LET ME PLAY networking platforms

Inspire through sports by inviting people to come and join the global movement of LET ME PLAY.

Enable Letmeplay.com and youthnoise.com/letmeplay as platform for sports as a form of social change. It is the platform that young people can share their stories, meet with other innovators or enthusiasts, organize events and help each-other through volunteering, donations, discussions.

Qualitative market research on core values and brand values, strategic brand management, implementation, innovation, communication and imagineering are some of the roles I have performed on this contest for my Academy for Digital Entertainment at NHTV.